The Falling Man Projects
About Jeroen Zwaap
About Jeroen Zwaap
In several projects the artist deals with the impact and implications of having seen Richard Drew's 'Falling Man' image as he tries to answer questions like: why is this picture such a strong resonating one? How did this image shape the view on the American trauma? What are the moral implications of watching a man falling to his death?
"Although I cannot exactly remember what I felt when I saw the image of The Falling Man by Richard Drew for the first time, I can imagine what I felt. I can imagine that I saw the human vulnerability in the most intimate of moments in a human life. The grace of it. The calmness aimed head-down towards the inevitable. I must have seen the juxtaposition between the graceful fall and the horrific timeline that lead to this fall. I think I did not understand the power of photography yet (do I today?), but I must have seen how time had been suspended and created an aura, or maybe even a protective shield, of timelessness around the person.
And although there are no recognizable facial features, I would’ve recognized myself in this person. I would have asked myself: what would I feel, what would I do?
In several projects the artist deals with the impact and implications of having seen Richard Drew's 'Falling Man' image as he tries to answer questions like: why is this picture such a strong resonating one? How did this image shape the view on the American trauma? What are the moral implications of watching a man falling to his death?
"Although I cannot exactly remember what I felt when I saw the image of The Falling Man by Richard Drew for the first time, I can imagine what I felt. I can imagine that I saw the human vulnerability in the most intimate of moments in a human life. The grace of it. The calmness aimed head-down towards the inevitable. I must have seen the juxtaposition between the graceful fall and the horrific timeline that lead to this fall. I think I did not understand the power of photography yet (do I today?), but I must have seen how time had been suspended and created an aura, or maybe even a protective shield, of timelessness around the person.
And although there are no recognizable facial features, I would’ve recognized myself in this person. I would have asked myself: what would I feel, what would I do?
In several projects the artist deals with the impact and implications of having seen Richard Drew's 'Falling Man' image as he tries to answer questions like: why is this picture such a strong resonating one? How did this image shape the view on the American trauma? What are the moral implications of watching a man falling to his death?
"Although I cannot exactly remember what I felt when I saw the image of The Falling Man by Richard Drew for the first time, I can imagine what I felt. I can imagine that I saw the human vulnerability in the most intimate of moments in a human life. The grace of it. The calmness aimed head-down towards the inevitable. I must have seen the juxtaposition between the graceful fall and the horrific timeline that lead to this fall. I think I did not understand the power of photography yet (do I today?), but I must have seen how time had been suspended and created an aura, or maybe even a protective shield, of timelessness around the person.
And although there are no recognizable facial features, I would’ve recognized myself in this person. I would have asked myself: what would I feel, what would I do?
In several projects the artist deals with the impact and implications of having seen Richard Drew's 'Falling Man' image as he tries to answer questions like: why is this picture such a strong resonating one? How did this image shape the view on the American trauma? What are the moral implications of watching a man falling to his death?
"Although I cannot exactly remember what I felt when I saw the image of The Falling Man by Richard Drew for the first time, I can imagine what I felt. I can imagine that I saw the human vulnerability in the most intimate of moments in a human life. The grace of it. The calmness aimed head-down towards the inevitable. I must have seen the juxtaposition between the graceful fall and the horrific timeline that lead to this fall. I think I did not understand the power of photography yet (do I today?), but I must have seen how time had been suspended and created an aura, or maybe even a protective shield, of timelessness around the person.
And although there are no recognizable facial features, I would’ve recognized myself in this person. I would have asked myself: what would I feel, what would I do?
In several projects the artist deals with the impact and implications of having seen Richard Drew's 'Falling Man' image as he tries to answer questions like: why is this picture such a strong resonating one? How did this image shape the view on the American trauma? What are the moral implications of watching a man falling to his death?
"Although I cannot exactly remember what I felt when I saw the image of The Falling Man by Richard Drew for the first time, I can imagine what I felt. I can imagine that I saw the human vulnerability in the most intimate of moments in a human life. The grace of it. The calmness aimed head-down towards the inevitable. I must have seen the juxtaposition between the graceful fall and the horrific timeline that lead to this fall. I think I did not understand the power of photography yet (do I today?), but I must have seen how time had been suspended and created an aura, or maybe even a protective shield, of timelessness around the person.
And although there are no recognizable facial features, I would’ve recognized myself in this person. I would have asked myself: what would I feel, what would I do?
In several projects the artist deals with the impact and implications of having seen Richard Drew's 'Falling Man' image as he tries to answer questions like: why is this picture such a strong resonating one? How did this image shape the view on the American trauma? What are the moral implications of watching a man falling to his death?
"Although I cannot exactly remember what I felt when I saw the image of The Falling Man by Richard Drew for the first time, I can imagine what I felt. I can imagine that I saw the human vulnerability in the most intimate of moments in a human life. The grace of it. The calmness aimed head-down towards the inevitable. I must have seen the juxtaposition between the graceful fall and the horrific timeline that lead to this fall. I think I did not understand the power of photography yet (do I today?), but I must have seen how time had been suspended and created an aura, or maybe even a protective shield, of timelessness around the person.
And although there are no recognizable facial features, I would’ve recognized myself in this person. I would have asked myself: what would I feel, what would I do?



BIO

Alongside his art practice, Zwaap has extensive experience as a learning & development specialist, and (team) coach, designing environments in which people, teams, and organisations can learn, adapt, and develop sustainably. This experience informs his artistic practice and vice versa.
Studio
Jacob Catsstraat 2
2515 GL Den Haag
m: +31 642702380
email: jzwaap@icloud.com
Jeroen Zwaap (he/him, 1980) is an artist-researcher from The Hague whose practice investigates how designed encounters between people, technologies, and more-than-human processes can shift attention, attunement, understanding, and ways of relating.
His work creates site-specific situations in which cameras, microphones, code, light, wind, sound, living ecologies, and architectural spaces actively participate. Through these encounters, familiar places and technologies are temporarily reconfigured, inviting visitors to slow down and experience their surroundings through altered sensory relations.
Projects have included an installation where visitors listen to light, a home-built camera in which environmental sound participates in image formation, a tree that became a wind-activated musical instrument, and networked CCTV systems reimagined as cinematic ecologies of attention.
Working across photography, sound, code, installation art, and moving image, Zwaap develops encounters and public interventions that explore how human perception can move from a central position toward participation within relational systems. In his practice, photography often functions less as a fixed medium than as a trace-forming condition: a way in which light, time, apparatus, and environment temporarily materialise.
The encounters he sets up may continue as photographs, printed objects, soundscapes, publications, or video essays, each offering a different way of returning to the encounter and reflecting on our relationship with the world around us.
Zwaap holds a BA in Photography (2023) and an MA in Photography & Society (2025) from the Royal Academy of Art (KABK), The Hague.