The Falling Man Projects
About Jeroen Zwaap
About Jeroen Zwaap
In several projects the artist deals with the impact and implications of having seen Richard Drew's 'Falling Man' image as he tries to answer questions like: why is this picture such a strong resonating one? How did this image shape the view on the American trauma? What are the moral implications of watching a man falling to his death?
"Although I cannot exactly remember what I felt when I saw the image of The Falling Man by Richard Drew for the first time, I can imagine what I felt. I can imagine that I saw the human vulnerability in the most intimate of moments in a human life. The grace of it. The calmness aimed head-down towards the inevitable. I must have seen the juxtaposition between the graceful fall and the horrific timeline that lead to this fall. I think I did not understand the power of photography yet (do I today?), but I must have seen how time had been suspended and created an aura, or maybe even a protective shield, of timelessness around the person.
And although there are no recognizable facial features, I would’ve recognized myself in this person. I would have asked myself: what would I feel, what would I do?
In several projects the artist deals with the impact and implications of having seen Richard Drew's 'Falling Man' image as he tries to answer questions like: why is this picture such a strong resonating one? How did this image shape the view on the American trauma? What are the moral implications of watching a man falling to his death?
"Although I cannot exactly remember what I felt when I saw the image of The Falling Man by Richard Drew for the first time, I can imagine what I felt. I can imagine that I saw the human vulnerability in the most intimate of moments in a human life. The grace of it. The calmness aimed head-down towards the inevitable. I must have seen the juxtaposition between the graceful fall and the horrific timeline that lead to this fall. I think I did not understand the power of photography yet (do I today?), but I must have seen how time had been suspended and created an aura, or maybe even a protective shield, of timelessness around the person.
And although there are no recognizable facial features, I would’ve recognized myself in this person. I would have asked myself: what would I feel, what would I do?
In several projects the artist deals with the impact and implications of having seen Richard Drew's 'Falling Man' image as he tries to answer questions like: why is this picture such a strong resonating one? How did this image shape the view on the American trauma? What are the moral implications of watching a man falling to his death?
"Although I cannot exactly remember what I felt when I saw the image of The Falling Man by Richard Drew for the first time, I can imagine what I felt. I can imagine that I saw the human vulnerability in the most intimate of moments in a human life. The grace of it. The calmness aimed head-down towards the inevitable. I must have seen the juxtaposition between the graceful fall and the horrific timeline that lead to this fall. I think I did not understand the power of photography yet (do I today?), but I must have seen how time had been suspended and created an aura, or maybe even a protective shield, of timelessness around the person.
And although there are no recognizable facial features, I would’ve recognized myself in this person. I would have asked myself: what would I feel, what would I do?
In several projects the artist deals with the impact and implications of having seen Richard Drew's 'Falling Man' image as he tries to answer questions like: why is this picture such a strong resonating one? How did this image shape the view on the American trauma? What are the moral implications of watching a man falling to his death?
"Although I cannot exactly remember what I felt when I saw the image of The Falling Man by Richard Drew for the first time, I can imagine what I felt. I can imagine that I saw the human vulnerability in the most intimate of moments in a human life. The grace of it. The calmness aimed head-down towards the inevitable. I must have seen the juxtaposition between the graceful fall and the horrific timeline that lead to this fall. I think I did not understand the power of photography yet (do I today?), but I must have seen how time had been suspended and created an aura, or maybe even a protective shield, of timelessness around the person.
And although there are no recognizable facial features, I would’ve recognized myself in this person. I would have asked myself: what would I feel, what would I do?
In several projects the artist deals with the impact and implications of having seen Richard Drew's 'Falling Man' image as he tries to answer questions like: why is this picture such a strong resonating one? How did this image shape the view on the American trauma? What are the moral implications of watching a man falling to his death?
"Although I cannot exactly remember what I felt when I saw the image of The Falling Man by Richard Drew for the first time, I can imagine what I felt. I can imagine that I saw the human vulnerability in the most intimate of moments in a human life. The grace of it. The calmness aimed head-down towards the inevitable. I must have seen the juxtaposition between the graceful fall and the horrific timeline that lead to this fall. I think I did not understand the power of photography yet (do I today?), but I must have seen how time had been suspended and created an aura, or maybe even a protective shield, of timelessness around the person.
And although there are no recognizable facial features, I would’ve recognized myself in this person. I would have asked myself: what would I feel, what would I do?
In several projects the artist deals with the impact and implications of having seen Richard Drew's 'Falling Man' image as he tries to answer questions like: why is this picture such a strong resonating one? How did this image shape the view on the American trauma? What are the moral implications of watching a man falling to his death?
"Although I cannot exactly remember what I felt when I saw the image of The Falling Man by Richard Drew for the first time, I can imagine what I felt. I can imagine that I saw the human vulnerability in the most intimate of moments in a human life. The grace of it. The calmness aimed head-down towards the inevitable. I must have seen the juxtaposition between the graceful fall and the horrific timeline that lead to this fall. I think I did not understand the power of photography yet (do I today?), but I must have seen how time had been suspended and created an aura, or maybe even a protective shield, of timelessness around the person.
And although there are no recognizable facial features, I would’ve recognized myself in this person. I would have asked myself: what would I feel, what would I do?



BIO

Alongside his art practice, Zwaap has extensive experience as a learning & development specialist, and (team) coach, designing environments in which people, teams, and organisations can learn, adapt, and develop sustainably. This experience informs his artistic practice and vice versa.
Studio
Jacob Catsstraat 2
2515 GL Den Haag
m: +31 642702380
email: jzwaap@icloud.com
Jeroen Zwaap (he/him) (1980) is an artist-researcher from The Hague who investigates how encounters between people, technologies, and environments can give rise to new forms of attention, attunement, understanding, and ways of relating.
His practice creates site-specific encounters in which cameras, microphones, code, light, wind, sound, living ecologies, and architectural spaces actively participate.
These encounters invite visitors to slow down, pay attention, and experience familiar places and technologies differently. They temporarily transform familiar places, create new sensory relationships, and invite visitors to experience their surroundings in new ways.
Projects have included an installation where visitors listen to light, a home-built camera in which environmental sound participates in image making, a tree that became a wind-activated musical instrument, and networked CCTV systems reimagined as cinematic ecologies of attention.
Working across photography, sound, code, installation art, and moving image, Zwaap develops public interventions in which these encounters can take place. They may continue as photographs, printed objects, soundscapes, publications, or video essays, each offering a different way of returning to the encounter and reflecting on our relationship with the world around us.
Zwaap holds a BA in Photography (2023) and an MA in Photography & Society (2025) from the Royal Academy of Art (KABK), The Hague.